Every year SEAT UK recognises the three most improved retailers in the network, based on percentage improvement on the overall SEAT balanced scorecard which includes business performance and customer satisfaction. In 2018 SMC SEAT Woking came in as 1st place Most Improved moving up an astonishing 39% throughout the year.
Managing Director, James Kimber, welcomed the Head of Sales for SEAT UK Steve Catlin to SMC SEAT Woking and he presented the dealership with the Most Improved trophy for 2018. Steve said "We were keen to understand what processes, people and plans that is behind their magnificent performance in 2018".
James said "2017 was a year of building and investing. We focused on training and progressing our people and those building blocks resulted in a great year in 2018, with knowledgeable, productive and happy staff. The exciting New SEAT product range combined with our excitement and enthusiasm for the brand made for a fantastic year as part of the SEAT Network".
SMC SEAT work very hard building relationships and developing more tools for customer loyalty to ensure that we are continually building our future customer base. As an example they offer a Loyalty Scheme to customers who purchase a new or used car from them, which gives customers 10% off accessories, priority booking slots, courtesy car/collection and delivery, offering a £50 referral fee as well as our very own Colin bear.
Colin is handed to every new and used vehicle customer on handover and can be found on SMC Woking's Facebook pages and marketing materials, when customers take him away on holidays or adventures in their new SEAT.
"It adds a bit of fun and engages our customers in our online community", comments Sales Director Keith Wheeler. The SMC Woking loyalty bear, Colin, is a local social media celebrity and offered to all new car customers.
After six very successful years with the SEAT franchise in both Woking and Aldershot both SMC Motor Group and SEAT are going from strength to strength.
2019 marks a very special anniversary for SMC Motor Group, 35 years old!
Group picture above is of a presentation from SEAT UK for Most Improved Dealer for 2018 by Steve Catlin Head of Sales SEAT UK and James Kimber SMC Motor Group Managing Director and all the staff of the Wych Hill, Woking branch.
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