CUPRA Formentor - Ordering now open...
The first bespoke model unique to CUPRA and a new beginning for CUPRA as a standalone brand.
This coupe-like Compact Utility Vehicle (CUV) - impresses with its unique styling and features such as coast-to-coast rear lighting, stylish colour choices including matte paint* and part copper finish alloy wheels*.
Initially available with a 300BHP, 2.0 litre turbo petrol engine combined with Four Wheel Drive and DSG gearbox, it will be followed by a further range of engine and gearbox choices.
Formentor is available to order now.
CUPRA is starting production of the new Formentor. The first vehicle uniquely designed for the brand is ready to hit the market next week in its 310PS version and will feature a wide range of up to seven engines, including plug-in hybrid versions from next year.
The CUPRA Formentor becomes the sixth model to be produced in Martorell and will represent more than 10% additional production volume for the plant. The next SEAT President and CUPRA CEO, Wayne Griffiths, wanted to send out a message of confidence and informed that the plant is already operating at full capacity for the production of this car and the company’s other models.
From Martorell to the world
In total, manufacturing the first exclusive CUPRA model requires the participation of 3,000 workers on line 2 of the plant, divided into three shifts. Initial production of the Formentor will kick off with 160 units per day.
“The new Formentor is a big step for CUPRA. As its first uniquely developed car, it will make the brand grow, be more visible and more desirable. We aim to exceed our initial goal of doubling CUPRA’s sales volume with the launch of this car and break into new international markets thanks to its wide range of seven engines. Moreover, this car will also represent more than 10% additional production volume for the Martorell factory and will make its production line to work at full capacity. I am convinced that this model will change the future of the CUPRA brand.” highlighted Wayne Griffiths.
A pillar for CUPRA...
The Formentor is a key pillar in CUPRA’s globalisation strategy. With this new model, the brand plans to consolidate itself in the major European markets and enter the most electrified countries, such as Norway. CUPRA will also expand its intercontinental footprint across new Latin-American markets, as well as Turkey and Israel, as Griffiths stated.
The first model to be homologated under the CUPRA brand joins the CUPRA Ateca and the CUPRA Leon, whose new versions are also entering the market in the last quarter of 2020. The brand thus begins its product offensive after selling 55,000 units since its creation in 2018 until the end of September, exceeding all initial expectations.
In addition, CUPRA will begin its journey towards electrification with the arrival of the first plug-in hybrid variants of the CUPRA Leon, before the end of the year, and the CUPRA Formentor, in early 2021. These will be joined by the CUPRA el-Born, the first all-electric model, which will also be launched on the market next year. The brand expects to reach one billion euros of SEAT’s total turnover when its entire range is available.
After inaugurating the first CUPRA Garage in Europe in the city of Hamburg, Griffiths also announced that for the launch of the Formentor the brand is creating a dedicated CUPRA network with new and flexible formats that go beyond the traditional dealer. The brand is expanding its network to reach close to 520 CUPRA Specialists across the world by the end of the year, and it’s in the process of recruiting more CUPRA Masters to reach a total number of 600 worldwide by the end of 2020.
Details make perfect.
Aware-winning, ventilated Brembo disc brakes in CUPRA copper for exquisite control
Streamlined and sculpturally sophisticated, the matching spoiler is built for ideal airflow
Sound you can feel
4 robust black exhausts amplify the distinctive CUPRA engine roar for a thrilling presence on the road
Seamlessly switch to the CUPRA Drive Profile - all from the sporty steering wheel
Stunning leather interior
Exceptional design deserves the most crafted materials
What colour would you like?
The Formentor comes in a range of different colours. Including Magnetic Tech Grey Matte and Petrol Blue Matte
Experience complete driving freedom through pure innovation...
Wrapped in ambient light. Select a hue that fits your mood.
Get driving directions via the immersive 12” touchscreen with connected mapping services.
Front and centre. The 10.2” Digital Cockpit displays all the detail you need.
See more around you with Park Assist and Rear View Camera for easier parking in tricky spaces
Terms and Conditions:-
SMC Motor Group & CUPA UK have taken steps to ensure that all the product information and pricing ("product specification") featured on this website is accurate and up-to-date. However, the product specifications contained on this web site are for information purposes only, as our products are continually updated and CUPRA UK reserves the right to change the product specifications at any time without notice. Therefore all product specifications should be confirmed with CUPRA UK or an authorised SEAT Dealer. If you require any specific feature you must consult CUPRA UK or an authorised CUPRA Dealer who are regularly updated with any changes in product specification. Images and photographs on this site are for general guidance only. They do not necessarily illustrate the UK specifications of the cars or any other products. Please note - some images may show left-hand drive models, not available in the UK.
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