Autotrader Best Value Brand Award 2021 - Dacia

Dacia has been crowned Best Value Brand, according to a consumer vote at the fifth-annual Auto Trader New Car Awards. This is the third time the brand has been recognised with this title.

Making your money go as far as possible is always an important consideration and this award celebrates the brand that consistently delivers the most for its customers, no matter how modest their budget may be.

The manufacturers in contention for our Best Value Brand Award are familiar names in this context, both MG and Skoda scoring well with buyers. But our undisputed champion is Dacia, its ability to create cars that are both desirable and incredibly affordable setting it apart. Indeed, with the entry-level version of its latest Sandero you could conceivably run a brand-new car for less than £100 per month on a PCH deal. Sure, the model you get for that money is properly back to basics. But for a brand-new car that’s astonishing value.

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Auto Trader’s New Car Award winners were determined by 148,000 genuine UK car owners, making Dacia a true consumer champion. Owners were asked to rate their cars across 16 different criteria, from reliability and performance to appearance and running costs.

Erin Baker, Editorial Director, Auto Trader said: “When you look at Dacia’s brilliant model range that combines low pricing with plenty of car for the money, it’s easy to see why it won. We were inundated with positive comments from Dacia owners, but there was one message that kept coming through: “with Dacia, you get great value, without having to compromise on quality or performance.”

Luke Broad, Dacia UK Head of Sales added: “Consumers want great value for money, and at Dacia, we offer customers quality cars for the most affordable prices. Being recognised by car owners as Best Value Brand at the Auto Trader New Car Awards solidifies what Dacia’s philosophy is all about. With our most advanced, highest-quality and most accomplished car now launched – The All-New Sandero and Stepway – we will keep the momentum going.”

The award-winning Dacia range consists of the All-New Sandero – the UK’s most affordable new car starting from £7,995 OTR – as well as the All-New Sandero Stepway, Duster SUV, and Duster Commercial.

Even it’s relatively more glitzy models like the Sandero Stepway and Duster represent incredible bang for your buck, while being desirable in their own right, not just for their affordability. “Badge snobbery doesn’t bother me as I like a good deal,” said one owner, simply. Click Here to find out more about our Award Winning range...

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